Industrial Marketing for start up business people

Wayne Lundberg

2007-10-17 19:14:49 UTC

Post by rams
Best wishes to everybody. I am Rams from INDIA,aMechanical Engineer
by profession,with more than 23 years of Administration and Marketing
Management.In particular,I am in INDUSTRIAL MARKETING MANAGEMENT,by
which we have to creat and establish a good marketing potential to the
products whcih are widely used in industries.
As you are aware,Industrial Marketing is different from other products
marketing(consumer durable,non-durables,entertainment items,etc) and
it needs some consistancy in many ways.
I would be much pleased to tell more abt this subject,if anybody is
seriousely interested in that.Pl info to my e-mail or to the
moderators of this group.With regards..Rams.

Thank your for posting your query in this newsgroup.
Industrial marketing can best be described in basically one word: Shows.
Products are shown, cards are exchanged, talks are talked, deals are made,
offers are made and business gets started through participaing in trade
shows.

Ever since I started my own machine shop back in 1967 I have been active as
a buyer or seller in shows dealing with manufacturing. Most recently for a
major aerospace company where I was a Sr. Mfg. Research Engineer. My task
was to go out into the world and seek out better ways to smash sluminum,
titanium, stainless and other metals into compund irregular shapes for use
on aircraft nacelles including wire harness, tube bending/brazing and the
like.

My source for information came from trade journals where vendors advertise
and write informative press releases demonstrating their wares through case
studies, and eventually walking the isles at trade shows and visiting the
hospitality suits in the evenings where the real business takes place.
I am still a regular attendee at the Los Angeles convention center Westec
with emphasis on manufacturing, and two other events dealing with Job Shop
technology and Automation.

However....

If you have limited budget and only one little product that needs to be
incubated and grown into a major contributor to industrial profitability,
you need to find some sponsors willing to buy your prototype, test it, and
write about it - then you take that little jewel and magnify it within your
trade associations and you find project leaders - not the top bosses - but
the engineers working the floor, and help them sell your idea through the
chain of command.