How to contact the target.

[Specjal]

Hello, I ask a suggestion to you.

I am working on business project: a webcourse about software.

My target is people who use computer and internet for 2-3 years.

My question is: can you suggest a book, or give me some hints, that let
me understand how can I inform my target that there is my product?

The only ways I figured out are:
.. contact some websites, they can enjoy my course so they can write about it
.. google ads

I think that there are many others ways, can you give me some
suggestions, or a book to look at?

Thank you very much,
Luca.

[RichardJ]

Luca--Congratulations on your new project! I hope it is very
successful for you. I like your idea of getting people who are
already established on the internet to review your course, and tell
their followers about it. You might also consider going into a joint
partnership with people whose web sites are visited by your target
audience. Advertise on their site, and give them a percentage of the
sales that come from that ad.

You also need to get the word out to people who might want to buy your
product. Look for user groups (search through Yahoo! Groups and
Google Groups) where potentially interested people congregate. Then
get involved in the lives of those groups. You can use your signature
line to let people know about your product.

You might also consider writing articles that deal with the topics
covered in your webcourse. Upload those articles to article
directories like ezinearticles.com and amazines.com. People who read
your articles will come to view you as an expert, and will be more
likely to show interest in your product.

Those are a few thoughts on getting the word out about your product.
The best part is that these ideas will cost you little or nothing.

Good luck!

Richard Jarman
Jarman Business Writing--marketing materials that get you noticed!
Visit our web site: http://www.jarmanbusinesswriting.com
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